A new tool called FishTale is promising fishers and consumers a better way to manage and communicate the value of their catch.
A mobile application enables commercial fishers to record information about their catch in real time and offer it to market before it is landed. Consumers and chefs can also trace where, when and by whom fish was caught, helping build connections with the fisher.
FishTail promises to build credibility, manage and add value to seafood brands and fishing companies, says developer Mark Soboil.
