Increasing the number of visiting cruise ships and targeting passengers is just part of a new tourism strategy for Auckland by Council’s tourism agency ATEED. There are hopes of nearly double the $8 billion coming into the city from tourism by 2025. But rather than massively more tourists, the aim is to attract more higher paying ones, including from conventions and cruise ships. Building the “night-time” economy is a priority as is encouraging local events to attract off-season visitors. There is a focus on “destination management” which concentrates on the quality and sustainability of attractions.